Fundraising


Each of our clients face unique challenges when developing their fund raising program. In that respect, we offer as much or as little assistance as they request in the areas listed below.

  • Why don’t people give?
  • Fund Raising: Definition
  • Statement of Purpose
  • Case Statement / The Product
  • “LAI” Concept: Linkage, Ability, Interest
  • “USP” Concept: Unique Selling Proposition
  • Askophobia: fear of asking Attitude – You have to ASK!
  • Think BIG!!
  • Role of the President
  • Role of the Staff
  • Membership
  • Target Marketing
  • Constituent Research
  • Cultivation / Listening Skills
  • Volunteers / Networking / Referral (Boards of Directors /Advisors)
  • Assistant (secretary) Power
  • Packaging / “Noise”
  • Promotional Materials
  • Annual Giving
  • Major Gifts / Planned Giving
  • Estate Planning
  • Endowments (5% formula)
  • Challenge grants
  • Gifts of Stock (Avoiding capital gains)
  • In-kind Giving
  • Development Techniques:
  • Direct Mail (How to cut through “Noise”)
  • Telephone
  • Face to face Solicitations
  • Fund Raising Events
  • Path of Least Resistance (Make it easy to “buy”)
  • General Operations Funding
  • Initiatives (Packaging)
  • Capital Campaigns / Special Projects
  • Gift Accounting
  • Contributor Recognition

 

© Copyright 2007 Funding Freedom
2698 North Peterson Drive, Sanford, Michigan, USA 48657
(989) 430-5688 info@fundingfreedom.com